Your freelance web analytics expert.

Precise GA4, GTM & server-side tracking — without the agency overhead. I work directly with you to fix tracking issues, build dashboards, and turn messy data into real decisions.

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Trusted by growth teams, agencies & ecommerce brands.

Here’s what happens when your tracking actually works.

Anthony Collias

CEO Stasher

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Elliot came in swiftly when we were in a pinch, worked hard and fast to resolve our issues and charged a fair rate. He identified issues in tracking/config that a non-pro would have never thought to test/fix as he did. Life saver, and a nice guy to boot! Would definitely recommend and will continue to work with him.

Angel Gentil Lozano

CEO DMG Agency

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I had the pleasure of working with Elliot Latil on a recent project, and his expertise in GA4 and project management was outstanding. He demonstrated excellent skills in managing the project’s various aspects, ensuring everything ran smoothly and efficiently. I highly recommend Elliot for any role that requires in-depth knowledge of GA4 and strong project management abilities.

Fabrice Cuigniez

CEO Stratall

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I am delighted to recommend Elliot, specialized in tracking and GA configuration. Beyond the initial brief, his deep understanding of our needs was remarkable. His expertise successfully accomplished the mission, and we now have a precise understanding of our sales funnel. I highly recommend him.

Edouard Velly

CEO We Love Agency

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Elliot masters tracking topics perfectly and is highly responsive and competent. He is someone you can fully trust to support you with your tracking projects.

Cyprien Henry

CEO Data Adepts

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I was looking for someone to efficiently collect data on my sales funnel with Google Analytics. Elliot proposed a structured and thoughtful approach, implemented and successfully tested it. He is very professional, and it’s a pleasure to work with him. I highly recommend his services!

What I can do for you.

End-to-end analytics — from broken tracking to boardroom-ready dashboards.

Hire me

Tracking audit

Get the most out of your analytics tools, like GA4, with a configuration that ensures you’re reporting on what matters.

Data collection

Capture every data point with secure, server-side tracking—ensuring complete visibility and better decision-making.

Visualization

Turn complex data into clear, actionable insights with our easy-to-use dashboards, helping your team quickly adjust strategies.

Measurement

Ensure you’re tracking the most relevant data for your success with a custom measurement plan.

Analytics

Exlore and unify all your data sources to gain a complete view of your customer journey and streamlined analysis.

Training

Skill-up your team to independently manage your analytics tools with —saving you time and ensuring long-term success without relying on outside help.

Sound familiar?

Difficulty to navigate GA4
Messy tags and pixels in GTM
Discrepancy between platforms
Attribution problem
Lost in Bigquery & SQL
GDPR or privacy-related concerns
Fail to import offline conversions
Non-functional dashboards
Incomplete dataLayers
Lack of documentation
Need for training

If any of these are keeping you up at night, you’re in the right place.

Book a free 30min call

Tracking has changed. Most setups haven’t.

The shift to GA4, consent mode, and server-side tracking has left most businesses flying blind. I keep your analytics ahead of the curve — privacy-compliant, accurate, and built to last.

Don’t just take my words for it

My clients are achieving real results by leveraging our custom analytics solutions. Here’s what they have to say about how we’ve helped them unlock their data growth.

Iiro Heiskanen

Global PPC Manager

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I had the pleasure of working with Elliot in GA4 implementation as well as GDS dashboard projects with my clients. The work, communication, and outcomes were excellent, and everything was delivered and documented well in time. I gladly endorse Elliot as a web analytics professional for such projects!

Robert Karjalainen

Global Marketing Lead

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I had the pleasure of working with Elliot who provided exceptional Google Analytics optimization services for one of my customer. His recommendations helped us to make better sense of the data we were collecting from multiple channels. I can recommend Elliot for his Google Analytics consulting services.

Miia Ebbeson

Google Ads Specialist

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Elliot is my techy life saver! It is a pleasure to work with him any time I get the chance to. He is extremely knowledgeable in all things analytical, and solves reporting and data challenges like it’s no big deal. I’ve also hired him for GA4 training, which was very valuable. I can only recommend him, whenever I work with Elliot I’m certain to get clever ideas and cool shortcuts to clearer data.

Audrey Domenach

Data & Audience Manager

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The report we asked Elliot to review on Power BI is now much improved! Thanks to his reconfiguration in BigQuery, not only has it been corrected, but it’s also clearer in its overall presentation. He enhanced its usability by proposing numerous filters, making it much more practical and informative than before. I highly recommend Elliot.

Claire Guillot

Brand Director at Danone

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I worked with Elliot on Danone’s brands. As a Digital Analyst, he was very good at “digesting” a lot of data and turning it into concrete recommendations for the clients. He played an important role to make the link between the technical side and the marketing side.

How we’ll work together.

A clear, structured process — so you always know what’s happening and why.

Define clear objectives

First we align with stakeholders (marketing, product, IT, etc.) to understand business goals and KPIs. This ensures the analytics strategy supports the overall business vision.

Conduct data audit

I review existing data sources, tracking setups, and tools. Identify gaps, inconsistencies, and areas for improvement in the current setup.

Creation of a roadmap

Based on business impact and feasibility, we prioritize initiatives and design a roadmap broken down into phases with clear milestones and deadlines. Ensure the timeline is realistic and adaptable to unforeseen changes.

Establish cross-functional collaboration

Work closely with key departments like marketing, product, and development to ensure proper integration, implementation, and adoption of tracking solutions.

Execution & Optimisation

Implement solutions step by step, focusing on data accuracy and user-friendly reporting. Regularly monitor performance and make adjustments based on feedback and evolving business needs.

Monitoring & Maintenance

Keep track of new analytics trends, updates to privacy regulations, and technological advancements to ensure the roadmap remains relevant and optimized for growth.

Let’s fix your analytics — for good.

No sales team. No account managers. Just me, focused entirely on your project. Book a free 30-minute call and let’s see if we’re a good fit.

Book a free 30min call