Stop Losing Shopify Revenue to Broken Tracking — Fixed in 4 Weeks
Your ads are optimising on incomplete data. Your checkout events are firing twice — or not at all. Your GA4 numbers don’t match Shopify. We fix all of it, permanently, in 4 weeks.
Trusted by 15+ Shopify stores across Europe and North America.
20+
Stores tracked
From audit to bulletproof setup, stop guessing.
4 weeks
Avg. Delivery
From kickoff to fully live. No endless back-and-forth.
+10–15%
ROAS improvement
More revenue, same ad spend. Recovered for every client.
8+ years
Analytics experience
So we’ve seen every tracking disaster and learnt from it.
Collect the right data, from every visitor.
Most stores are bleeding data before it even reaches their analytics. We stop the leaks.
Shopify’s Checkout Extensibility updates silently break purchase tracking — and most store owners only find out weeks later when their ROAS tanks. We keep your checkout events bulletproof through every Shopify update, so your purchase data is always accurate.
We support every major ad and analytics platform — GA4, Google Ads, Meta (CAPI), TikTok, Pinterest, Klaviyo, and more. No matter where you run campaigns, your data flows correctly. No gaps, no guesswork, no switching between half-working integrations.
Most Shopify stores only track purchases. We instrument every step — product views, add-to-cart, checkout steps, and post-purchase — so you can see exactly where customers drop off and act on it.
Up to 30% of your visitors use Safari or an ad blocker. Client-side tracking misses most of them. Our server-side setup routes events through your own domain, restoring lost data and closing the gaps in your reports.
Turn clean data into better ad performance.
Accurate data is only valuable if your ad platforms can act on it. These features close the loop.
Up to 30% of your visitors use Safari or an ad blocker. Client-side tracking misses most of them. Our server-side setup routes events through your own domain, restoring lost data and closing the gaps in your reports.
Every missing event is a signal your ad platforms cannot learn from. Server-side tracking recovers those lost signals, sharpens your audience targeting, and consistently delivers a 10–15% ROAS improvement for our clients.
Shopify doesn’t distinguish new from returning guest shoppers at checkout — so your ad platforms can’t either. We integrate Firestore to identify returning customers server-side, sending accurate signals that sharpen your retargeting and reduce wasted spend on existing buyers.
Standard Google Ads conversion tracking misses users who clear cookies or browse in private mode. Enhanced Conversions matches first-party data — like email addresses — directly against Google accounts, recovering up to 20–30% of conversions that would otherwise go unattributed. Your bidding gets smarter. Your ROAS goes up.
A setup your whole team can own and trust.
Great tracking isn’t just about collecting data — it’s about having a system everyone understands.
Multiple Shopify apps all firing their own scripts is a recipe for duplicate data and slow page speed. We consolidate everything into a single Google Tag Manager container — GA4, Meta, Google Ads, TikTok — all managed in one place, with zero redundancy.
When your Shopify revenue, GA4 conversions, and Meta Ads results all show different numbers, you cannot make good decisions. We align your tracking across every platform so the numbers agree — and you always know which one to trust.
Compliance is not optional. We implement Google Consent Mode v2 and a proper cookie banner so your tracking respects user consent — while Google’s modelling fills in the gaps to keep your reporting as complete as possible.
Most tracking agencies leave you dependent on them. We hand over a complete tagging plan, GTM container overview, and data layer documentation so your team can understand, maintain, and build on the work independently. No black box. No lock-in.
Real results from real Shopify stores
Most Shopify stores have the same problems:
🔴 Five different tracking apps installed — none of them talking to each other
🔴 Purchase events firing twice — inflating conversion data
🔴 Checkout tracking broken after a Shopify update — silently, for weeks
🔴 GA4, Meta, and Shopify all showing different revenue numbers
🔴 Safari and ad blockers hiding up to 30% of your traffic
The result? Your ad platforms are optimising on garbage data. You’re spending more and getting less.
That’s exactly what we fix.
Your Shopify tracking, fully rebuilt in 4 weeks.
No long onboarding. No back-and-forth for months. A clear 4-week process with a defined outcome at every step.
Week 1: Migration
We set up and optimise your server-side container through Addingwell or Stape. All your ecommerce tags are moved into a single GTM setup. Your cookie banner and Consent Mode v2 are configured from day one — privacy-first, data-complete.
Week 2: Validation
We run a full data comparison: client-side vs. server-side, across GA4, Google Ads, Meta, and any other platforms you use. Server-side tracking typically recovers 10% more data volume than client-side alone. We document every discrepancy and fix it.
Week 3: Consolidation
We resolve any tracking issues surfaced during validation and stress-test every event across your full checkout funnel. By the end of week 3, your setup is optimised, your data is clean, and every platform is receiving accurate signals.
Week 4: Handover
Old tracking apps and legacy client-side scripts are deactivated. We walk you through the full implementation — your GTM container, your tagging plan, your data layer documentation — so your team understands exactly what was built and how to maintain it.
Shopify plans
Transparent pricing. No retainers. No surprises.
BASICS
Starter
The right foundation for stores just getting started with proper tracking.
1300
€
SCALE
Enterprise
For high-volume Shopify stores where data quality directly moves the needle.
6000
€
