GTM Analytics agency white

Hire me

Ensure your data accuracy with a web analytics audit.

Do you trust the data your web analytics are delivering? In 2024 I offered web analytics audits to over 15 SMEs worldwide.

    Why a web analytics audit matters and how I conduct it to help you thrive.

    1. Prevent bugs in your current tracking
    • Verify correct setup of tools (GA4, Piwik Pro, Adobe Analytics, etc.)
    • Ensure proper tag deployment via GTM or other tag managers
    • Identify missing or duplicate tracking codes
    2. Ensure data accuracy & consistency
    • Audit datalayers on your website
    • Validate event tracking model, taxonomy and parameters
    • Identify discrepancies between analytics platforms
    3. Stay compliant with privacy regulations
    • Ensure GDPR, CCPA, and other regulatory compliance
    • Check cookie consent implementation and data retention
    • Review tracking of personally identifiable information (PII)
    4. Secure conversions tracking efficiency
    • Review eCommerce tracking (transactions, revenue, funnel steps)
    • Assess form submissions, downloads, and other key actions
    • Identify tracking gaps in customer journeys
    • Ensure 1st-party data is properly collected
    5. Guarantee your channel attribution accuracy
    • Evaluate source/medium accuracy
    • Tacke Direct/Unassigned traffic
    • Assess attribution model effectiveness
    • Detect issues with cross-domain or referral tracking
    6. Inspect your dashboards and reports
    • Audit existing dashboards and reports for relevance and accuracy
    • Ensure data visualization aligns with business goals
    • Provide recommendations for better insights
    • Provide recommendation for better reporting automation
    7. Get a clear action plan
    • Deliver a prioritized list of improvements
    • Provide technical guidelines for fixes and optimizations
    • Offer ongoing support for implementation and monitoring
    Hire me

    Get your web analytics audit done — just like they did.

    Filipo Dattola

    Data & BI Director

    Verify the Linkedin review

    Elliot is an exceptional Web Analyst with extensive expertise in web tracking and analytics. His deep knowledge and skillset make him an invaluable asset to any team. Our Product Teams hold him in high regard for his outstanding project management abilities and excellent communication skills. Elliot consistently delivers high-quality work on time, ensuring seamless collaboration and project success.

    Diego Morales

    Analytics & AI Lead

    Verify the Linkedin review

    During the time I worked with Elliot, he demonstrated his deep knowledge of digital analytics. His passion, technical expertise, constant effort to keep learning new things, and autonomy make him an excellent professional and teammate. I am extremely proud of his growth, and I’m sure he will continue to surpass himself every day. Without a doubt, I hope to work together again in the future.

    Guillaume Gigant

    Marketing Director

    Verify the Linkedin review

    At Soyuz, Elliot contributed greatly to our team as a digital marketing and data consultant. Among his many qualities, I particularly value his curiosity, enthusiasm, initiative, and proactivity in taking on new challenges and providing solutions independently, as well as his strong analytical skills.

    Roadmap for a successful project.

    Project scoping

    In this initial phase, we define the audit’s objectives and success criteria. This step ensures alignment with business goals and clarifies the tools, platforms, and data sources to be analyzed. Clear timelines, resources, and deliverables are established to provide a structured approach.

    Audit execution

    During execution, I will conduct a thorough analysis of tracking implementations across platforms such as GA4 and GTM. This involves identifying tracking gaps, inconsistencies, and compliance issues, such as GDPR adherence. The focus is on validating data accuracy and ensuring that configurations meet business needs.

    Deliverable & action plan

    Once the audit is complete, findings are compiled into a detailed report with prioritized recommendations. The action plan outlines clear steps to address issues, improve data quality, and enhance tracking efficiency. Each recommendation is tailored to maximize impact and feasibility.

    Next steps definition

    The final step involves defining the roadmap for implementing improvements. Responsibilities, timelines, and key milestones are outlined to ensure a smooth execution of recommended actions. Ongoing monitoring strategies are also proposed to maintain long-term data accuracy and optimization.

    Hire me

    I audit your web analytics, you get reliable data

    Is your web analytics setup holding you back? From platform issues to GA4 integration, we optimize your data tools for peak performance. Ready to unlock your data’s potential? Contact us below!

    best value!
    Web analytics audit

    Service fees starting at

    800 €

    • Audit of 1 platform (ex: GA4)
    • Audit of 1 source (ex: app)
    • Testing & debug
    • Action plan to fix issues
    • Documentation
    Book Now