You’re spending on ads, running campaigns, building your Shopify store — but you’re not sure what’s actually working. That’s where I come in.

As a freelance GTM & GA4 specialist, I help SMBs, DNVBs, and e-commerce brands across Europe and the US build clean, reliable tracking setups so every decision you make is backed by real data.

A GTM GA4 Agency Alternative — Without the Overhead

Most analytics agencies are built for enterprise brands with enterprise budgets. You get account managers, generic playbooks, and invoices that sting.

I work differently. As an independent GTM and GA4 consultant, you work directly with me — a specialist who has implemented tracking for Shopify stores, DNVBs, and growing SMBs from Paris to Portland.

My mission is simple: help you make sense of your data, and use it to grow.

What I Do

Google Tag Manager (GTM) Setup & Audits

A messy GTM container means messy data. I build clean, maintainable GTM setups from scratch or audit and fix your existing container — so you can trust every event that fires.

Custom GTM container architecture
E-commerce & conversion event tracking (Shopify, WooCommerce, custom stacks)
Third-party tool integrations (Meta Pixel, TikTok, LinkedIn, Klaviyo, and more)
GTM audits & cleanup for broken or bloated containers

GA4 Implementation & Configuration

GA4 is powerful — but only if it’s set up correctly. I handle the full implementation so you get accurate, actionable reports from day one.

GA4 property setup and data stream configuration
Custom event & conversion tracking
E-commerce tracking (Shopify GA4 integration)
Audience and funnel configuration
GA4 migration from Universal Analytics

Analytics Strategy & Data Layer Design

Good tracking starts before a single tag is fired. I help you define what to measure, why it matters, and how to structure your data layer for long-term scalability.

Measurement planning & KPI definition
Data layer architecture for Shopify and custom storefronts
Cross-domain and multi-site tracking

Reporting & Insights

Data is only useful if you can act on it. I build dashboards and reports that surface the insights your team actually needs — no noise, no jargon.

Looker Studio dashboards connected to GA4
Custom reports for acquisition, retention, and revenue
Monthly analytics reviews and growth recommendations

Built for SMBs, DNVBs & Shopify Brands

I specialize in working with:

Small and medium-sized businesses (SMBs) ready to make data-driven decisions
Digitally native vertical brands (DNVBs) scaling their online presence
Shopify and Shopify Plus stores wanting bulletproof e-commerce tracking
Brands based in Europe (France, UK, Germany, Benelux) and the US

Whether you’re launching your tracking from scratch or untangling years of bad data, I can help.

Why Choose a Freelance GTM GA4 Specialist Over an Agency?

Direct access — you work with me, not a junior account manager
Faster turnarounds — no internal agency bureaucracy
Honest advice — I tell you what you actually need, not what inflates the invoice
Deep Shopify expertise — not a generic setup, but one built for how your store works
Bilingual — I work with clients in English and French

Frequently Asked Questions

What does a GTM GA4 agency actually do?

A GTM and GA4 specialist sets up and manages your tracking infrastructure: Google Tag Manager handles how tags fire on your site, while GA4 collects and organizes the resulting data. Together, they give you a clear picture of who visits your site, what they do, and what drives revenue.

How is a freelance consultant different from a GTM GA4 agency?

With a freelance consultant, you get a direct, senior-level specialist — not a team of generalists. Projects move faster, communication is clearer, and you’re not paying for overhead. For most SMBs and Shopify brands, a freelance expert delivers better results at a lower cost than a full agency.

Do you work with Shopify stores?

Yes. Shopify is one of my core areas of expertise. I handle GA4 and GTM implementations that work correctly with Shopify’s checkout, including purchase events, enhanced e-commerce, and third-party pixel integrations.

Can you help if my current tracking is broken or unreliable?

Absolutely — this is actually one of the most common reasons clients reach out. I start with a full tracking audit to identify what’s wrong, then rebuild or fix your setup so you can trust your data again.

Do you work with clients in Europe and the US?

Yes. I work remotely with clients across Europe (France, UK, Germany, Benelux, and beyond) and the United States. All work is delivered in English, and I also work in French with European clients.

Ready to Make Sense of Your Data?

Whether you need a full GA4 setup, a GTM audit, or a tracking strategy built for growth — let’s talk.

📩 Get in touch for a free 30-minute discovery call.

Book a Free Call