All-in-one tracking solution to scale your Shopify store in 4 weeks.

Stop the chaos of managing multiple tracking apps in Shopify. Our Shopify GTM solution consolidates all your data tracking into one seamless system. Already trusted by 15+ clients worldwide.

Your Shopify data collection at the cutting edge: we optimize every aspect to keep you ahead

1. Track your checkout and orders the right way

Shopify’s Checkout Extensibility updates can disrupt tracking, leading to lost data and revenue. We keep your purchase process tracking accurate, even through complex changes, ensuring you never miss data or sales.

2. Centralize your Shopify tracking in 1 place

Tired of fragmented data from multiple Shopify apps? Our solution centralizes tracking in Google Tag Manager, syncing data across Shopify, Google Analytics, Meta, and more. Enjoy fewer headaches and more accurate insights for your store’s growth.

3. Measure ecommerce funnel with dataLayers

Tracking ecommerce data is crucial for understanding your customers’ journey. Our DataLayer integration captures every event, from product views to checkouts, giving you valuable insights to drive sales and improve performance.

4. Overcome ad blockers and browsers limitations

Ad blockers and browsers like Safari hinder data collection, leaving gaps in your insights. Our server-side tracking solution bypasses these barriers by rewriting browser requests and restoring cookies in Safari.

5. Achieve data consistency across Shopify, GA and Meta

Inconsistent data from Shopify, Google, Meta, and Google Ads can skew reporting. Our GTM solution ensures accurate, unified tracking across all platforms, giving you a reliable view of your marketing performance.

6. Boost PPC ROAS by 10-15% with server-side tracking

Server-side tracking ensures accurate data for PPC campaigns, bypassing issues like ad blockers and privacy features. It improves targeting and campaign optimization, delivering up to a 15% ROAS boost.

7. Maximize your data with Google Consent Mode

Google Consent Mode helps balance privacy and data collection. It adjusts tracking based on user consent, ensuring GDPR and CCPA compliance while preserving valuable insights for your marketing efforts.

8. Identify New vs. Repeat Customers on Shopify

We use GTM Firestore feature to track new and returning customers on your Shopify, as the platform doesn’t identify returnees during checkout for non-logged-in users. By integrating Firestore, we send accurate signals to ad platforms.

Hire me
shopify tracking google tag manager

This solution has boosted 10+ Shopify stores in 2025

Maxime Laigre

CEO Reglo.fr

Verify the Linkedin review

I highly recommend Elliot without hesitation. He has been assisting us with our Shopify tracking for several months now. The result: a 10% increase in tracked conversions. Since then, Elliot has proactively monitored Shopify updates and updates our tracking whenever necessary. Three words to describe Elliot: competent, responsive, and a great teacher.

Antoine Relliaud

Manager Ecommerce Haynes.fr

Verify the Malt review

Great collaboration with Elliot on the project — efficient and fast. Thank you, and see you soon if new needs arise in your area of expertise!

Florent Losada

Growth Manager Pétrone.fr

Verify the Linkedin review

I had the opportunity to work with Elliot for our Shopify store. He did an outstanding job on our GTM Server-Side setup. Beyond his strong technical expertise, he’s someone who quickly understands the challenges and knows how to find the right solutions. A true professional who’s a pleasure to work with. I highly recommend him without hesitation!

Côme Filippi

CEO Flowrette.fr

Verify the Linkedin review

Elliot was a great help in setting up Server Side tracking on Flowrette (with GTM Server Side and Shopify). I had only implemented the client side. He was very thorough and assisted me in the transition. I highly recommend him!

Salah A.

CEO Owari.fr

Verify the Linkedin review

I had the pleasure of working with Elliot on the Owari project, where he expertly set up an optimized data infrastructure on Shopify using GTM Server-Side. His analytics expertise (GA4, Amplitude, Power BI) allowed us to refine our strategy with reliable insights. Professional, responsive, and highly skilled, I strongly recommend him to any business looking to optimize their data management. Thank you, Elliot!

Denise van Steijn

CEO Polarwise

Verify the Linkedin review

I worked with Elliot to improve the growth of my company in France. Elliot is a native French with growth marketing skills who works step by step to solve a problem. His communication is clear and fast. I appreciate his way of working together and would recommend working with him if you need an expert in the French market.

Your Shopify tracking working smoothly in just 4 weeks

Week 1: migration

I setup & optimize your server configuration through Addingwell or Stape. Next, I move all your ecommerce tags to GTM server-side, consolidating your implementation under one unified system. I setup your cookie banner and consent mode to ensure privacy of your data collection.

Week 2: validation

I conduct several tests on your data and compare existing data from client-side versus server-side across GA4, Google Ads, META and any other advertising platforms. Server-side data usually increase the volume of data collected by 10%.

Week 3: consolidation

We focus on consolidating your server-side data and fix any tracking issues that may have surfaced. We ensure your tracking setup is fully optimized, delivering higher volume and better data quality.

Week 4: migration

We achieved the project by deactivating any remaining Shopify apps and old client-side tracking codes. We make a last point to present the implementation and answer questions.

Hire me

Shopify plans

Unlock your Shopify’s full potential

BASICS
Starter Pack

Ideal for a solid foundation

1250 €

  • Basic Ecommerce dataLayer
  • Tracking via GTM client-side
  • Conversions for GA4
  • Consent Mode v2
Book Now
best value!
Professional Pack

Ideal to boost PPC performance

3100 €

  • All features from Starter pack
  • Full Checkout page tracking
  • Setup of GTM server-side
  • Configuration of META CAPI
  • Enhanced conv. for Google Ads
  • Bypass Ad Blockers & ITPs
  • Tracking new/returning customers
  • Documentation
Book Now
SCALE
Enterprise Pack

Ideal for Shopify big players

5700 €

  • All features from Professional pack
  • POAS tracking for media
  • Refunds tracking
  • CRO / PPC dashboard
Book Now

Join our satisfied customers

Anthony Collias

CEO Stasher

Verify the Linkedin review

Elliot came in swiftly when we were in a pinch, worked hard and fast to resolve our issues and charged a fair rate. He identified issues in tracking/config that a non-pro would have never thought to test/fix as he did. Life saver, and a nice guy to boot! Would definitely recommend and will continue to work with him.

Angel Gentil Lozano

CEO DMG Agency

Verify the Linkedin review

I had the pleasure of working with Elliot Latil on a recent project, and his expertise in GA4 and project management was outstanding. He demonstrated excellent skills in managing the project’s various aspects, ensuring everything ran smoothly and efficiently. I highly recommend Elliot for any role that requires in-depth knowledge of GA4 and strong project management abilities.

Fabrice Cuigniez

CEO Stratall

Verify the Linkedin review

I am delighted to recommend Elliot, specialized in tracking and GA configuration. Beyond the initial brief, his deep understanding of our needs was remarkable. His expertise successfully accomplished the mission, and we now have a precise understanding of our sales funnel. I highly recommend him.

Edouard Velly

CEO We Love Agency

Verify the Linkedin review

Elliot masters tracking topics perfectly and is highly responsive and competent. He is someone you can fully trust to support you with your tracking projects.

Cyprien Henry

CEO Data Adepts

Verify the Linkedin review

I was looking for someone to efficiently collect data on my sales funnel with Google Analytics. Elliot proposed a structured and thoughtful approach, implemented and successfully tested it. He is very professional, and it’s a pleasure to work with him. I highly recommend his services!