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All-in-one tracking solution to maximize your Shopify store’s profits

Stop the chaos of managing multiple tracking apps in Shopify. Our Shopify GTM solution consolidates all your data tracking into one seamless system. Already trusted by 15+ clients worldwide.

    What this transparent Shopify package solution offers you.

    1. Migrate smoothly to Checkout Extensibility

    Shopify’s Checkout Extensibility updates can disrupt tracking, leading to lost data and revenue. We keep your purchase process tracking accurate, even through complex changes, ensuring you never miss data or sales.

    2. Centralize your Shopify tracking in 1 place

    Tired of fragmented data from multiple Shopify apps? Our solution centralizes tracking in Google Tag Manager, syncing data across Shopify, Google Analytics, Meta, and more. Enjoy fewer headaches and more accurate insights for your store’s growth.

    3. Measure ecommerce funnel with dataLayers

    Tracking ecommerce data is crucial for understanding your customers’ journey. Our DataLayer integration captures every event, from product views to checkouts, giving you valuable insights to drive sales and improve performance.

    4. Overcome ad blockers and browsers limitations

    Ad blockers and browsers like Safari hinder data collection, leaving gaps in your insights. Our server-side tracking solution bypasses these barriers by rewriting browser requests and restoring cookies in Safari.

    5. Achieve data consistency across Shopify, GA and Meta

    Inconsistent data from Shopify, Google, Meta, and Google Ads can skew reporting. Our GTM solution ensures accurate, unified tracking across all platforms, giving you a reliable view of your marketing performance.

    6. Boost PPC ROAS by 15% with server-side tracking

    Server-side tracking ensures accurate data for PPC campaigns, bypassing issues like ad blockers and privacy features. It improves targeting and campaign optimization, delivering up to a 15% ROAS boost.

    7. Maximize your data with Google Consent Mode

    Google Consent Mode helps balance privacy and data collection. It adjusts tracking based on user consent, ensuring GDPR and CCPA compliance while preserving valuable insights for your marketing efforts.

    8. Identify New vs. Repeat Customers on Shopify

    We use GTM Firestore feature to track new and returning customers on your Shopify, as the platform doesn’t identify returnees during checkout for non-logged-in users. By integrating Firestore, we send accurate signals to ad platforms.

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    shopify tracking google tag manager

    This solution has already benefited over 5 Shopify stores.

    Maxime Laigre

    CEO Reglo.fr

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    I highly recommend Elliot without hesitation. He has been assisting us with our Shopify tracking for several months now. The result: a 10% increase in tracked conversions. Since then, Elliot has proactively monitored Shopify updates and updates our tracking whenever necessary. Three words to describe Elliot: competent, responsive, and a great teacher.

    Côme Filippi

    CEO Flowrette.fr

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    Elliot was a great help in setting up Server Side tracking on Flowrette (with GTM Server Side and Shopify). I had only implemented the client side. He was very thorough and assisted me in the transition. I highly recommend him!

    Florent Losada

    Growth Manager Pétrone.fr

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    I had the opportunity to work with Elliot for our Shopify store. He did an outstanding job on our GTM Server-Side setup. Beyond his strong technical expertise, he’s someone who quickly understands the challenges and knows how to find the right solutions. A true professional who’s a pleasure to work with. I highly recommend him without hesitation!

    Denise van Steijn

    CEO Polarwise

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    I worked with Elliot to improve the growth of my company in France. Elliot is a native French with growth marketing skills who works step by step to solve a problem. His communication is clear and fast. I appreciate his way of working together and would recommend working with him if you need an expert in the French market.

    Your Shopify tracking working smoothly in just 4 weeks

    Week 1: migration

    I setup & optimize your server configuration through Addingwell or Stape. Next, I move all your ecommerce tags to GTM server-side, consolidating your implementation under one unified system. I setup your cookie banner and consent mode to ensure privacy of your data collection.

    Week 2: validation

    I conduct several tests on your data and compare existing data from client-side versus server-side across GA4, Google Ads, META and any other advertising platforms. Server-side data usually increase the volume of data collected by 10%.

    Week 3: consolidation

    We focus on consolidating your server-side data and fix any tracking issues that may have surfaced. We ensure your tracking setup is fully optimized, delivering higher volume and better data quality.

    Week 4: migration

    We achieved the project by deactivating any remaining Shopify apps and old client-side tracking codes. We make a last point to present the implementation and answer questions.

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    Shopify plans

    Unlock your Shopify’s full potential

    BASICS
    Starter Pack

    Ideal for a solid foundation

    1100 €

    • Basic Ecommerce dataLayer
    • Tracking via GTM client-side
    • Conversions for GA4
    • Consent Mode v2
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    best value!
    Professional Pack

    Ideal to boost PPC performance

    2500 €

    • All features from Starter pack
    • Full Checkout page tracking
    • Setup of GTM server-side
    • Configuration of META CAPI
    • Enhanced conv. for Google Ads
    • Bypass Ad Blockers & ITPs
    • Tracking new/returning customers
    • Documentation
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    SCALE
    Enterprise Pack

    Ideal for Shopify big players

    5400 €

    • All features from Professional pack
    • Custom website tracking
    • Custom ecommerce dashboard
    • Custom paid media dashboard
    • 1h weekly support for 2 months
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    Join our satisfied customers

    Anthony Collias

    CEO Stasher

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    Elliot came in swiftly when we were in a pinch, worked hard and fast to resolve our issues and charged a fair rate. He identified issues in tracking/config that a non-pro would have never thought to test/fix as he did. Life saver, and a nice guy to boot! Would definitely recommend and will continue to work with him.

    Angel Gentil Lozano

    CEO DMG Agency

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    I had the pleasure of working with Elliot Latil on a recent project, and his expertise in GA4 and project management was outstanding. He demonstrated excellent skills in managing the project’s various aspects, ensuring everything ran smoothly and efficiently. I highly recommend Elliot for any role that requires in-depth knowledge of GA4 and strong project management abilities.

    Fabrice Cuigniez

    CEO Stratall

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    I am delighted to recommend Elliot, specialized in tracking and GA configuration. Beyond the initial brief, his deep understanding of our needs was remarkable. His expertise successfully accomplished the mission, and we now have a precise understanding of our sales funnel. I highly recommend him.

    Edouard Velly

    CEO We Love Agency

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    Elliot masters tracking topics perfectly and is highly responsive and competent. He is someone you can fully trust to support you with your tracking projects.

    Cyprien Henry

    CEO Data Adepts

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    I was looking for someone to efficiently collect data on my sales funnel with Google Analytics. Elliot proposed a structured and thoughtful approach, implemented and successfully tested it. He is very professional, and it’s a pleasure to work with him. I highly recommend his services!