Control 100% of your data collection with server-side tracking
Migrate to a robust and secure server-side GTM tracking setup to regain complete control over your data collection in an increasingly restrictive web landscape. Our service includes:
The benefits of server-side tracking and how I help you.
Secure your users and business with server-side tracking. By handling data collection on your server, you minimize the risk of sensitive information leaking through browser vulnerabilities, boosting user trust and confidence.
Server-side tracking lets you control what data is shared with ad platforms, excluding sensitive information to comply with GDPR and CCPA. This enhances privacy, protects your customers, and boosts your brand’s reputation.
Ad blockers won’t hold you back! Server-side tracking overrides HTTPS routes, collecting data from users who usually block ads. This unlocks deeper insights into user behavior, boosting your marketing effectiveness.
Increase data volume and accuracy, speed up website load times, improve marketing attribution in Safari, strengthen data security, and integrate seamlessly with other systems. This shift will drive better advertising performance and unlock deeper insights into user behavior for more effective marketing.
Enhance your data with first-party insights from your CRM and other systems. Server-side tracking helps build detailed customer profiles, enabling personalized marketing that drives conversions and keeps your business competitive.
Enhance user experience with faster loading times. Server-side tracking reduces browser requests, streamlining data collection. A faster site improves both user satisfaction and SEO, driving higher rankings and visibility.
We restore cookies in Safari environments to their original lifespan thanks to a reverse proxy installed via Cloudflare, or through restoring method implemented in Google Tag Manager.
Server-side tracking made easy, trust them
Get your server-side tracking setup in 4 weeks
Objectives & Needs
Before migrating, we identify your tracking goals and key data points. Align with stakeholders to understand what insights are required for business decisions, ensuring a smooth transition that meets strategic objectives.
Tracking assessment
I conduct a comprehensive audit of your existing client-side tracking setup. Identify all active tags, triggers, and variables in Google Tag Manager (or other tag management tools) to ensure nothing is overlooked during the migration.
Server setup
We select an appropriate server-side tagging environment based on your infrastructure and business needs. Options include Addingwell, Stape or cloud-based solutions like Google Cloud.
Tags migration
Set up your server-side Google Tag Manager container, configure tracking endpoints, and ensure the correct integration with analytics platforms like GA4, Meta (CAPI), and Google Ads to route data securely.
Validation
Gradually transition key tracking elements, ensuring accurate data forwarding from client to server. Thorough testing using GTM preview mode and debugging tools helps validate event accuracy before full deployment.
Transformation
Enhance data collection by enriching it with first-party data, such as user IDs or consent signals, while maintaining compliance with GDPR and other privacy regulations. Ensure proper handling of PII (Personally Identifiable Information).
Documentation
Develop clear documentation outlining the new tracking setup and provide training to your internal teams. This ensures long-term sustainability and ease of management for future tracking needs.