“How much does it cost to fix our tracking?” is usually the first question Shopify owners ask me. The honest answer depends on what you need, but the costs always fall into the same four buckets. Here they are, with real prices, including mine.
The four parts of the cost
- Setup: a one-off fee to build or rebuild the tracking.
- Tools: monthly app subscriptions, if you use a tracking app.
- Hosting: a monthly fee for the server, if you use server-side tracking.
- Maintenance: time to keep everything working when Shopify or the ad platforms change.
What different providers charge
Doing it yourself
The native Google & YouTube and Facebook & Instagram apps are free. The real cost is your time, and the risk of not noticing when something breaks. It is a fine starting point for a store that doesn’t run paid ads yet.
Marketplaces
Freelance marketplaces are full of cheap fixed-price gigs to “set up GA4 and the Facebook pixel”. Some are good. Many install tags without checking purchases against Shopify orders, without consent, and without documentation. I regularly rebuild these setups a few months later, so the cheap option often ends up paid twice.
Tracking apps
Apps such as Elevar or Analyzify charge a monthly subscription, often depending on your order volume, sometimes with a setup fee. Cheap to start, and the cost grows with your store. See Elevar vs Analyzify vs Stape vs custom GTM.
Specialist freelancers and agencies
A specialist builds a setup you own, checks it against your orders and documents it. It costs more up front, and less over time because there is no subscription.
My prices
| Package | Price (excl. VAT) | What it covers |
|---|---|---|
| Tracking audit | from 800€ | Full review of your current tracking, with a prioritized fix list |
| Starter | 1,300€ | Ecommerce data layer, GTM client-side, GA4 conversions, Consent Mode v2 |
| Professional | 3,500€ | Starter plus full checkout tracking, server-side GTM, Meta Conversions API, Google Ads enhanced conversions, new vs returning customers, documentation |
| Enterprise | 6,000€ | Professional plus profit (POAS) tracking, refund tracking, and a CRO and PPC dashboard |
All packages are one-off: no retainer. Server-side hosting on Addingwell or Stape is billed separately by the provider, usually in the tens of euros per month for a typical Shopify store.
What makes a setup more expensive
- Number of platforms: GA4 only is quick; GA4, Google Ads, Meta, TikTok, Pinterest and Klaviyo take longer to set up and test.
- Server-side tracking: a second container, hosting, deduplication and more testing.
- Consent: a cookie banner that must work on the theme and on Shopify’s checkout, in every market.
- Shopify Markets: several currencies, languages or domains.
- Subscriptions, upsells and custom checkouts: orders that don’t follow the standard path need extra logic.
- Cleanup: removing old apps and scripts safely takes time, but it is what makes the new numbers trustworthy.
Is it worth it?
Compare the cost with what bad data costs you. Take a store spending 20,000€ a month on Meta and Google Ads. If the platforms see only part of the sales, bidding pushes budget to the wrong campaigns and audiences. Clients on my Professional package report on average 10 to 15% better ROAS after the rebuild. On that budget, even a small improvement pays for the setup within a few months.
The cost of not fixing it is less visible: decisions taken on numbers nobody trusts, and meetings spent arguing about which report is right.
How to get an exact price
Every store is a little different, so I give a fixed price after a free 30-minute call, where we look at your current setup together. Book a call, or compare the Shopify tracking packages first.