Shopify Hub
Guides on GA4, consent, attribution and reporting for Shopify stores.
Google & YouTube app vs server-side GTM: which should track your Shopify store?
What Shopify’s free Google app now tracks, what server-side GTM adds, and how to avoid counting purchases twice.
Facebook & Instagram app vs server-side GTM: which should send your Meta events?
Shopify’s free Meta app and its data-sharing levels compared with server-side GTM, and the mixed setup to avoid.
Addingwell vs Stape: which server-side GTM host for your Shopify store?
Why Addingwell is my default host for European Shopify stores: easier to use, with cookie restoration included. And when Stape’s toolbox is the better fit.
Shopify GA4 setup in 2026: native app vs Google Tag Manager vs tracking apps
The three ways to set up GA4 on Shopify today, how each works with Customer events, and which one to choose.
What a Shopify tracking audit covers, and what you get at the end
When you need a tracking audit, the eight areas I check on a Shopify store, and the report you receive.
Hiring a GA4 freelancer: 12 questions to ask before you sign
The questions to ask a GA4 or tracking freelancer, what good answers sound like, and the red flags.
Elevar vs Analyzify vs Stape vs custom GTM: which Shopify tracking setup?
A practical comparison of the main ways to run tracking on Shopify, and how to choose for your store.
How much does Shopify tracking setup cost in 2026?
Setup, apps, hosting and maintenance: what Shopify tracking really costs, with real prices.
Duplicate purchase events on Shopify: why GA4 and Meta count orders twice
More purchases than orders? How to confirm duplicates in GA4, Meta and Google Ads, and the six causes behind them.
Meta Conversions API on Shopify: native app vs server-side GTM vs tracking apps
Three ways to send purchases to Meta from the server on Shopify, compared, plus deduplication and match quality.