Shopify Hub
Guides on GA4, consent, attribution and reporting for Shopify stores.
Fixing paypal.com / referral in your GA4 reports on Shopify
Why payment providers steal credit for your sales in GA4, and how to fix it.
Shopify tracking QA: 25 checks before you trust your data
A test plan for every release, theme change or new app.
Consent Mode v2 on Shopify with the Customer Privacy API
Pass consent from your banner to GA4 and Google Ads, step by step.
How to track Shopify checkout inside the pixel sandbox
Every checkout step and the purchase from a custom pixel: page URLs, cookies, consent, custom fields and debugging.
How Shopify Customer Events work, and what they can’t see
Standard events, the pixel sandbox and the limits that catch people out.
Building a full ecommerce dataLayer from a Shopify custom pixel
Copy-paste code for view_item through purchase, with item data.
The complete guide to GA4 on Shopify
Every method compared, with a recommended setup for each store size.
Google & YouTube app vs server-side GTM: which should track your Shopify store?
What Shopify’s free Google app now tracks, what server-side GTM adds, and how to avoid counting purchases twice.
Facebook & Instagram app vs server-side GTM: which should send your Meta events?
Shopify’s free Meta app and its data-sharing levels compared with server-side GTM, and the mixed setup to avoid.
Addingwell vs Stape: which server-side GTM host for your Shopify store?
Why Addingwell is my default host for European Shopify stores: easier to use, with cookie restoration included. And when Stape’s toolbox is the better fit.