Ad blockers. iOS privacy updates. Cookie restrictions. Third-party cookie deprecation. Every year, the gap between what actually happens on your Shopify store and what your analytics and ad platforms see gets wider. If you’re relying purely on client-side tracking —…
Most companies discover their analytics data is unreliable only after making a costly decision based on it. Wrong attribution, duplicated conversions, missing events, misfiring tags — these issues are common, quiet, and expensive. Your Analytics Setup Is Probably Broken. Here’s…
Every click, add-to-cart, and purchase on your Shopify store tells a story. But if your tracking is broken, incomplete, or never set up properly — you’re making decisions in the dark. I’m a freelance Shopify tracking specialist working with SMBs,…
You’re spending on ads, running campaigns, building your Shopify store — but you’re not sure what’s actually working. That’s where I come in. As a freelance GTM & GA4 specialist, I help SMBs, DNVBs, and e-commerce brands across Europe and…
The Complete Guide for Shopify Stores & SMBs If your analytics data is incomplete, unreliable, or just plain confusing — GTM analytics is almost certainly the missing piece. This guide explains exactly what Google Tag Manager is, why it’s indispensable…
If you run a Shopify store and struggle to trust your analytics data, a tagging plan is the fix you have been missing. A tagging plan — sometimes called a tracking plan or measurement plan — is the single document…
